Breaking Barriers
Our primary goal is to break down the barriers that impact females in MTB XC and gravel, particularly those that affect performance. We had worked closely with several riders and witnessed first hand what it’s like to participate in a male-dominated sport, we also saw how removing these barriers could unlock greater potential for performance, participation, and enjoyment.
The fundamental focus of our team is listening to riders, giving them a voice, and understanding that material support alone isn’t enough to achieve high-performance. Addressing key challenges within the sport — such as pressure to master technical features, time management, nutrition to make racing an inclusive and enjoyable experience.
